[dropcap]I[/dropcap] just got finished viewing the official music video for “No Height” by Midwest emcees Nsikak and Windu. The single is from their latest album, Minnesota Summertime, which can be downloaded for free on their official website, 3rdworldinc.com. The video is unique in its own right as DEDIC823D Films captures a glimpse of life in Minnesota. Here’s my $.02:
The Good: The song itself is a pretty decent tune that you can sit back, listen to and reflect on life. The sepia tones used in the video match the melancholic vibe of the rhymes. The track’s production is nice and feature good lyrical content.
The Bad: The video lacks a strong sense of direction. It starts off using the beach as a backdrop then transitions into a ball court with no real rhyme or reason. The countless fades and half-transitions come across very amateurish. It’s not a very easy video to follow. The purpose of a video is to visually connect your music with your audience, and this video failed to do so.
Overall: There are a few glimpses of potential throughout this video; some of the beach shots coincided with the lyrics and some of the transitions were fairly decent. There’s plenty of room for the budding film team to grow and hone their skills. My constructive criticism for these guys would be to focus on capturing eye-catching shots, better transitions and developing a solid story based around the track’s theme. That’s my $.02. What’s yours?Please enter the url to a Vimeo video.