[dropcap]I[/dropcap] just had a chance to watch the undeniable musical talent of West Palm Beach quintet LeVel. Their latest single/video “Side of Me” is a silky smooth acoustic track fueled by the group’s passion and love of music. It’s a cool track that you’ll definitely enjoy. Here’s my official $.02
The Good: This band has unyielding talent. The band’s front man, Jeremy Valdez, gives a strong vocal performance while the string bass and percussion skills of Todd Martin, Paul Lee, Tim Mahlbacher, and David James match his intensity with a warm and soulful instrumental. This radio-ready track could easily compete with established Top 40 songs that are in heavy rotation.
The Bad: The video lacks direction. At no moment was there an eyebrow-raising moment while watching it. A song of this caliber deserves a more developed theme besides trying to create ambiance out of an almost pitch black back drop.
Overall: The song is arguably a classic one but unfortunately for LeVel the music cannot mask the shortcomings of the video. If this were a music review, you’d see glowing marks for this talented band. But that’s not the case here. This is about the visuals that we as consumers will view. People will not tune in to watch unless you give them a reason to. Get more involved with how your video is shot and edited prior to putting the batteries in the camera. If not, you’ll totally miss the mark. LeVel, all is not lost. Make sure that while shooting your next video that you get more involved with the creative aspect of it. And that my friend is my $.02. What’s yours?