Rap artist TOX comes to us with a video that brings nothing new– it’s the same old themes we have seen countless times. Instead of the song being titled “I’m a Star,” it should be titled “I’m a Played Out Wannabe Star.” And it’s not the actual music itself– TOX has good rap skills and the beat it actually decent. But the subpar video leads TOX to look like a wannabe star instead the real thing. If he wants to be taken seriously, he needs to step up his game in the visual department.
The video is made up of the same tired rap themes– hanging around in the recording studio getting high, the scenes of playing basketball in the neighborhood park, drinking bottles and smoking blunts every day, skanky women dancing around wearing tight clothing. Come on, TOX– we have seen this a million times before. People who are taking the time to watch this video deserve something fresh and interesting. If TOX improves on this aspect of his music, he will fare better and maybe cultivate a wider fan base.