I just checked out the latest video from Ireland rapper, ShoBiz (not to be confused with legendary D.I.T.C. rapper Showbiz) and it was pretty good. The lyrics were on point, the music was ordinary, but the video had an interesting quality about it which really grabbed my attention. Here’s my official $.02…
The Good: I really dig the hook. It’s insightful, inspiring, and true. ShoBiz’s lyrics are simple but effective. He does a great job at mixing the grit of Dublin’s grimy streets with nuggets of knowledge, dropping proverbs and axioms that we all can benefit from. The visuals were weird in a Blair Witch kind of way, but did a good job with connecting with the music and commanding my attention.
The Bad: Honestly, the beat didn’t do much for me. It was as bland as a stale bag of chips. However, the song’s concept, hook and delivery make up for the lackluster production.
Overall: I thought that the video was intriguing. The positive vibes showcased in ShoBiz’s delivery were on par for the track and the quirky visuals told a story all within itself. It’s definitely worth checking out. That’s my official $.02. What’s yours?
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