Visual intensity should match the song's intensity
If you haven’t heard of Minneapolis emcee Rello Jackson, you need to take the time to get familiar with him now because this guy is going places. His latest record, “Nursery Rhymes”, is a head-nodding introspective illustration of the daily grind from a father’s perspective.
What I like most about the record is the simplicity of Jackson’s flow. His timing is impeccable, his patterns and transitions are smooth and his voice is solid. He reminds me of a young Scarface in his prime; Jackson gives you a bird’s eye view of fatherhood from his perspective, a perspective that many men can relate to.
On the flip side, the video was “ok”. Director Finchiavell Films got some decent shots, but the impact of those shots would have been greater if the colors were more vibrant and if the pacing, particularly the length of each shot, were shorter and more precise. Those aspects would have made for a more pleasurable viewing experience.
This is one of the truest songs I have heard in a while. The fiery rhymes, emotional concept, and slick beat (courtesy of Young Booda) come together perfectly. All that’s needed is for the intensity of the visuals to match that of the audio and this jawn will be perfect. This is definitely worth checking out and gets the 1ManGang co-sign. Watch and enjoy!