I think I’m as high as a kite after watching D-Varg’s smoke induced video for “Roll Up” which features K.Jones and Double R. This laid back groove is smooth; it’s one that you can kick back and enjoy your favorite recreational vice to. The production is real suave and the hook is crazy catchy. The artists are on point and hold their own from a lyrical standpoint. But despite this goodness I’m feeling some type of way about this video. Honestly, it is very underdeveloped and looks like someone said “Hey, I have a fog machine… hmm… let’s go make a video.” That is absolutely “No Bueno”. There are also the cheesy Final Cut X/Premiere effects that do nothing to add to the video’s value. Again, “No Bueno”. But I will give credit to the lighting; it was on point and fitting for the occasion.
The song itself is tight, but the visuals don’t do the song any justice at all. My advice for you is to take the time to develop some type of story to go along with your music. Give viewers something more than just you standing in front of a camera reciting lyrics. If we wanted that, we could do it ourselves. My bad if I come off as harsh, but I know what D-Varg is capable of. We’ve featured videos from D-Varg before that were waaaaay better than this one. That’s my official $.02. What’s yours?