Good beat, great rap skills
Played out visuals, dated catch-phrase
Hip Hop/Rap artist Colby Bright is a fresh new face bursting on the scene with the video for his single “We On Now.” It’s all a bit clichéd, but the song is catchy and Bright has apparent talent. Videographer/Director Jay Littles’ vision for the video is a bit stale, but the banging beat and Bright’s infectious lyrics are the saving grace.
The visuals include scenes of Bright rapping in the recording studio, and walking the streets of New York. This has been seen again and again in Hip Hop videos. The scenes of him in front of a graffiti-filled wall trying to look bad-ass with all the tough guy mannerisms are played out too. And when I saw him rapping in front of a mural of music greats such as Ray Charles and Bob Marley I had to laugh, because although Bright has talent, he is no way on the same level as these legends! But despite some shortcomings on the visuals, the song has a good beat, and Bright’s rap skills are on point. The only criticism I have about the music is that Bright tries too hard to make his voice sound gruff and gritty. You can tell that he is making an effort to give that gritty edge to his voice, and it just ends up sounding un-natural and forced. But he does have skills and the hook to the song is very catchy– “We on now/We gone now… Jeah, jeah, jeah….”.
For a song with a good beat and a memorable hook, look no farther than “We on Now.” For a clichéd, tired video, look no farther than “We On Now.” For such a decent song, it’s a shame the visuals don’t live up to the hype of the music…….