I’ve always had a knack for spotting talent and when I saw the new video from Case Arnold, I knew that we had stumbled upon a rising star. Arnold’s new single/video, “Life (The Way it Goes)”, a collaborative effort with fellow rapper Petty, is a clear example of said talent. Devo Films does a great job conveying the delineation between the visuals and the sounds. The look and feel of the video is refreshing while the music is sonically satisfying.
There’s no denying the effects of this laid back groove. The bass/snare combos command heads to nod as melodious chords intertwine with the deep tones of a synthesized Rhodes bass line. Arnold and Petty both drop equally potent verses about the pressures and problematic scenarios that we all go through. There is an inspirational undertone carried throughout the video when Case states [quote]“I got good friends that believe in my and what I do. And When I become a “un” nuisance, that’s when we get this mother fucking money”.[/quote] The power of belief is amazing. The video was well shot and edited. The scenes of Case and Petty riding big wheels and scooters as Obama and Romney were funny as hell. You get points from me for that one.
Case Arnold has obvious talent as a creative wordsmith. He and Petty were able to put their own refreshing spin on a subject that many before them have touched on. Check out their video below then let us know what you think about it. Enjoy!
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