Pros: Some good ideas regarding song concepts and lyrical wordplay.
Cons: Beat selection (gets monotonous), lyrical skill isn’t consistent and a times beats overshadow the vocal/lyrical skill when it’s present.
Bread Bruh (Bread being an acronym for “Blessed Rich Educated and Destined”) has been in the music business for a minute, originally signing with Def Jam in 2005. Though you may not know him, he has put in work over the years; he’s been credited with writing for rapper Eve and singer Ciara. Despite being a military child who’s lived all over the U.S., his album D.I.E is comprised of mostly southern crunk and bounce beats which can be a detriment to his sound. Instead of letting his noted writing ability shine through, at times D.I.E. sounds like every other common Rap album you hear today.
The album’s intro was a nice idea; quiet with an unknown man speaking (possibly a movie outtake), which eases into an adjacent track. The song “Ratchet” is very good from a conceptual standpoint; it introduces the listener to the various slang terms for guns. However, it has been before – and done twice by arguably one of the greatest lyricist’s in rap history, Nas (see his classic “I Gave You Power” and his third verse on his “Made You Look” remix). Bread Bruh simply doesn’t match up to Nas, not that many would in his defense. “Underdog” is another good conceptual song that contains this hidden gem [quote]”you’re sleeping on the fucking kid/ stupid nigga, you’re sleeping on some fucking bread”[/quote] This shows that the lyrical skill is there, but unfortunately, it’s just not consistently present throughout the album. The production on the album can get monotonous at times; hard base with that southern bounce. For instance, “Junkie” has a unique piano intro which Bread should have used to flowed over but didn’t. Instead, the song adds that same “bounce” and instead of Junkie standing out from the other songs on the album it just blends in. The one track that does not follow this trend is the bonus cut “Angel” which has a laid back R&B feel to it, and is one of the album’s best.
Overall D.I E. a solid album, but nothing stands out. Bread would have given us a better offering if he had stayed in his own lane and not followed the current status quo. If it had more tracks like “Angel” and the short-lived intro to “Junkie” mixed with the conceptual tracks this could have been a more solid body of work.
Connect: Site @Bread_Bruh